Salesforce als primair CRM van Ditch Witch Benelux 

A properly set up CRM gives a complete picture of the sales process, so the team can focus on building relationships and following up on leads. But how do you set up a CRM properly? Ditch Witch Benelux, importer of machinery for underground infrastructure, recognized that they could get more out of Salesforce if the data were cleaned up and the platform was easier to use. By cleaning up the data set, adapting Salesforce to their work processes and automating frequently performed operations, Sales Cloud is now once again being used as their reliable and primary CRM. 

Fast reliable insights 

Ideally, your CRM would consist of only relevant data. But this is easier said than done. In practice, data contamination over a long period of time is almost impossible to avoid. Even in Ditch Witch Benelux's CRM, not all information was relevant anymore. We cleaned up their Salesforce by removing unused data and taking a fresh look at the fields and objects used. Based on this, we rearranged the CRM. By removing irrelevant objects, the focus is now on the part of Salesforce that is used the most. This puts key functionalities back at our fingertips and ensures that Salesforce quickly provides Ditch Witch's employees with reliable insights. 

Signed quotation in 3 operations 

Automation speeds up the sales process by eliminating the need for you to do certain tasks yourself or by having the CRM tell you what your next task is. Ditch Witch Benelux saw that there were still opportunities to use automation to increase the speed of the sales process. For example, we made it possible to quickly create quotations in Salesforce. Creating quotations automatically in Salesforce, with data that is already present, prevents errors caused by manual actions and saves time. This way, the sales team can always focus on their most important tasks.  

- You can automate multiple forms of customer contact. Because what do you do when it's someone's birthday? Right, you congratulate them! And you don't want to forget anyone. Not even your customers. Ditch Witch Benelux wants to go that extra mile and congratulate customers at important moments. That is why we have set up an automatic reminder for when it is someone's birthday. - 

Digital business card with QR code 

Are you meeting interesting contacts or potential clients? Then you prefer to leave your contact information as easily as possible. By scanning a QR code, Ditch Witch Benelux is now in the contact list of new contacts with just one scan. We designed a digital business card for Ditch Witch with a QR code, available in the personal Salesforce account of everyone on the sales team. When the code is scanned, the team member's details are automatically stored in the scanner contact list.  

A primary CRM you want to work with 

A clean and user-friendly CRM that automatically performs operations for you. That's how a well-designed CRM should work. With a cleaned up CRM, Ditch Witch Benelux can now quickly find reliable information in Salesforce again. The sales team can focus on important matters because quotations can be created quickly and they no longer have to think about a customer's birthday themselves. And leaving contact information? That's now a piece of cake because of the digital business card.  

Now what? Optimizations obviously only work if the team knows how to use it. That's why we walked the Ditch Witch Benelux team through Salesforce and showed them how the platform now works. With full insight into all functionalities and the new layout of Sales Cloud, the team is ready for active and optimal use. And in case of questions? Ditch Witch is just a phone call away with support from our consultants. Because whatever your question is, with us you will always receive professional support immediately to help you move forward. 

GoSoniq has been super helpful in helping us optimally set up Sales Cloud! Thanks to them, we are now using many more features and Salesforce is a lot friendlier to use. I really recommend the collaboration. GoSoniq's approach is very approachable, personal and easy to work with.' 

- Joost Mulder, Sales Manager Ditch Witch Benelux