Automating volunteer sign-up process
Movement On The Ground is a non-profit humanitarian organization focused on the refugee crisis. They are building a safe, healing and empowering environment for those who have had to leave hearth and home behind. Through Movement On The Ground's website, you can contribute by making a donation or signing up to volunteer.
Salesforce as a primary CRM system
Movement On The Ground (MOTG) uses Salesforce Non-Profit Cloud, with the process to sign up volunteers and sponsors managed entirely by MOTG staff. The setup of the volunteer process was too complex and labor-intensive for the organization to make good use of. It involved many manual operations and was not commensurate with the Salesforce knowledge available. As a result, there was less use of Salesforce with the result that customer information was no longer always up-to-date.
The challenge was twofold: simplify and automate the volunteer process while increasing the knowledge level of Movement On The Ground employees. The focus was on redesigning the volunteer process so that Salesforce would again be used as the primary CRM system. A central place with up-to-date data where the volunteer process is captured from start to finish and employees can use it independently.
We have found our collaboration with GoSoniq to be very pleasant. Always sharp, fast and punctual in their feedback. They think along with our briefing at all times and look for the right solution. We look forward to our further cooperation!
~ Kilian Idsinga, Marketing and Communications Manager, Movement on the Ground
Application process volunteer incorporated into flow
To find out which actions could be automated, we mapped the process. With process mapping, we provided insight into which steps are completed manually and where changes could be made. Based on these results, a flow was implemented so that a volunteer application is immediately stored in a central location with the necessary information, such as contact details, experience and motivation for application. This eliminates the need to use another data tool. In addition, we took communication traffic out of your hands through email automation. This sends an email with information immediately when a volunteer applies and when the process is completed.
After implementation, we used a demo session to take MOTG's volunteers through the updated volunteer process. By comprehensively going through all the steps, we create more confidence in using Salesforce. To maintain this, we continue to provide daily support to Movement On The Ground staff after the completion of this project.
Movement On The Ground is a non-profit humanitarian organization focused on the refugee crisis. Determined to bring change in the humanitarian field, they are committed to providing dignified shelter for people fleeing in the Greek islands, Athens, Lebanon and the Netherlands. They do this in close cooperation with the residents of the refugee camps as well as local communities. Wondering what you can do? Check out movementontheground.com/how-can-i-help